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MTN cleared debts more than a trillion naira see why

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MTN cleared debts more than a trillion naira see why

MTN cleared debts more than a trillion naira see why

MTN’s decision to clear user debts, initially seen as a generous move, is a strategic business maneuver. The ubiquity of MTN SIM usage in Nigeria led to widespread indebtedness, hindering some users from recharging.

In contrast, Airtel’s approach limited user debts, making it a more attractive option.

To prevent losing customers, MTN cleared debts, aiming to re-engage users and boost revenue through resumed recharges.

This calculated move reflects the company’s investment in customer retention, sacrificing short-term losses for potential long-term gains and highlighting the delicate balance between customer satisfaction and business sustainability.

This moves carried out by the boards had caused a lot stirs on X, where Nigerians reacted and while others were jubilating;

MTN cleared debts more than a trillion naira see why

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